This is no secret; I am an avid Mass Effect fan [a video games series developed by Bioware] More specifically, I’m a die hard FemShep [female version of protagonist Commander Shepard] player, fan, supporter, believer. It’s safe to say I do not stand alone. FemShep has an enormous fan base.
There has been no marketing geared towards FemShep–until now. Bioware has caught on to the popularity of FemShep and the fan demand to recognize her as the protagonist. In response, Bioware has included FemShep as a major part of the marketing campaign leading up to the release of the series third installment on March 6, 2012.
I’m not some BroShep/MaleShep/ManShep hater. I definitively get that he is some people’s Commander and he is badass in his own way. However, he isn’t everyone’s Shepard and I am so thankful Bioware isn’t acting like he is any longer.
While watching the trailer, I did in fact shed tears. It’s hard to explain if you aren’t invested. But I’m finally seeing a trailer for the series I’ve spent hours playing over the last five years.
As far as marketing and promotion, Bioware is genius to embrace their female protagonist. It says a lot about how much they listen to and respect their fans. It would have been great if she had shared the spotlight all along, but I’m happy she’s getting her time now.
I am so happy to share the first official trailer featuring my version of Commander Shepard:
Consider yourself reinstated.