TRAILER: Mass Effect 3

This is no secret; I am an avid Mass Effect fan [a video games series developed by Bioware] More specifically, I’m a die hard FemShep [female version of protagonist Commander Shepard] player, fan, supporter, believer. It’s safe to say I do not stand alone. FemShep has an enormous fan base.

There has been no marketing geared towards FemShep–until now. Bioware has caught on to the popularity of FemShep and the fan demand to recognize her as the protagonist. In response, Bioware has included FemShep as a major part of the marketing campaign leading up to the release of the series third installment on March 6, 2012.

I’m not some BroShep/MaleShep/ManShep hater. I definitively get that he is some people’s Commander and he is badass in his own way. However, he isn’t everyone’s Shepard and I am so thankful Bioware isn’t acting like he is any longer.

While watching the trailer, I did in fact shed tears. It’s hard to explain if you aren’t invested. But I’m finally seeing a trailer for the series I’ve spent hours playing over the last five years.

As far as marketing and promotion, Bioware is genius to embrace their female protagonist.  It says a lot about how much they listen to and respect their fans. It would have been great if she had shared the spotlight all along, but I’m happy she’s getting her time now.

I am so happy to share the first official trailer featuring my version of Commander Shepard:

Consider yourself reinstated.

-Amy

TRAILER: Game of Thrones and Hunger Games Transmedia

Please excuse my lame absence; things like mid terms, finals and research papers are consuming all my time. But I’m too excited to not share the following:

Game of Thrones Season 2: “Shadow Tease”:

I didn’t think Joffrey could infuriate me any more than last season…but he has succeeded.

Hunger Games Teaser Trailer 2:

The trailer is too short and doesn’t really show anything we haven’t seen already, but I still had chills the entire time. I predict people freaking out over the acquirement of the Mockingjay pin…but I get the change. I can’t say I’m thrilled, but I get it. No matter, I CANNOT wait for this film. UPDATE: via The Mary Sue, I’ve learned The Hunger Games will have a limited IMAX run. There is lots of other HG news, go look now!

If you’re in the mood to get lost in Hunger Games fandom, check out The Capitol Citizen Registration Site. I was placed in District 7: Lumber. Check out my DIP:

Lionsgate has also recently launched Capitol Couture, heavily featuring Effie Trinket looking downright fabulous. These interactive viral marketing campaigns are amazingly executed and strengthen fan loyalty. They are respectful to the IP, which is very important in coming across legit.

She looks so magical! I want her to be my bad ass fairy godmother.

-Amy